Authentic charity is not about donating sums of money big or small to causes or organizations,rather it is about doing genuine good for others without pretense.
Charity is about living a positive loving lifestyle wherever you may be,whoever you may be with, or with whatever you may be doing.
Listening, aiding, assisting,guiding and teaching,when genuine and personal represents a deeper, more profound form of charity over bulk material giving.
Authentic charity touches the lives of individuals in a direct and lasting way.
Even a simple compliment given a friend or stranger has the potential to change an outcome or outlook for the day.
As with parents toward a child, authentic giving of ourselves involves the giving of our time, because time is our most precious resource.
Some believe that to be charitable requires money, and that charity begins with material giving.
We believe charity begins with reaching out, providing opportunity for individual growth and personal fulfillment.
With our business model we treat all team members as important to our mission as we provide opportunity and well being for all stakeholders, big and small.
Reinvestment into our business stimulates growth for reaching and touching even more individuals, the greater community, and beyond.
We aim for our vision, mission, products, services, and everyday actions to be centered on helping individuals improve their lives in some deep, lasting, and profound way.
This we see as authentic charity.
***Thanks Charles DiBella, my mentor for editing this text.
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